Shopify Solutions
& Development

Custom Shopify solutions engineered with expertise, precision, and a human touch. šŸ¤Œ

Shopify expert, 10+ years of experience

Don Cooper
Don Cooper | LinkedIn

User Experience Design

Bitmaker Labs

2014

Front-End Development

Bitmaker Labs

2015

Web Development Immersive

General Assembly

2017

Great Shopify stores arenā€™t built by AI alone. Theyā€™re crafted by experts who understand performance, accessibility, and the details that create an exceptional customer experience.

Iā€™ve spent the better part of a decade building high-performance Shopify solutions for global brands, including four years at one of the largest Shopify agencies in the World, where I was a Senior Developer and Team Lead.

The difference between a good Shopify store and a great one isnā€™t automation - itā€™s expertise. While AI can make you something impressive at the push of a button, it doesnā€™t understand your business, your customers, or the nuances that drive real growth.

I bring years of experience working at Shopify agencies, ensuring your store is optimized, accessible, and tailored to your unique needs. If youā€™re looking for a partner who blends deep technical knowledge with strategic thinking, letā€™s build something great together.

Common scenarios where I can help

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You've Struggled to Find a Reliable Shopify Partner

You manage your companyā€™s e-commerce budget but have been burned by unreliable developers before. With so many Shopify support options out there, youā€™re unsure who to trust.

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Proven Track Record Working With Global Brands

You need Shopify support you can rely on. With a proven track record of delivering high-performance solutions for global brands, I bring expertise you can trust.

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Your Theme is Outdated and Unstable

Your Shopify theme has been patched up by multiple people over time, and you suspect things arenā€™t running as they should. Youā€™re hesitant to make big changes in case it breaks key dependencies.

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Get in Touch for a Free Theme Audit

If youā€™re unsure about your Shopify themeā€™s performance and stability, I can help. Iā€™ll review your theme, flag issues, and provide actionable insights - all at no cost. Send me your theme

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AI is Powerful, But Risky

You use AI daily and are excited about its potential, but youā€™ve seen it go off the rails. You want to harness its power without exposing your business to unnecessary risks.

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AI Used as a Tool, Not a Replacement

I regularly use AI for routine tasks, learning, and troubleshooting, and it has sped up my development workflow immensely. This is the way forward - AI assisting the developer, not replacing them.

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Offshore Development Didnā€™t Work for You

Youā€™ve tried outsourcing to cut costs but ran into issues with quality, time zones, and communication barriers. Now, youā€™re willing to invest more to get things done right the first time.

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A Focus on Quality, and Attention to Detail

I understand the level of quality, attention to detail, and communication that established businesses require. I deliver big agency quality, without the headaches.

Bridging the agency gap

Many ecommerce brands find themselves stuck between freelancers and large agencies, neither option fully meeting their needs. I help bridge this "agency gap" by providing tailored Shopify expertise specifically designed for brands that have outgrown freelancers but aren't prepared for big agency complexity.

Brands in this middle ground typically generate between $5 million and $20 million annually. They require sophisticated Shopify solutions that freelancers usually can't deliver effectively, yet find the overhead and bureaucracy of larger agencies unnecessary and cost-prohibitive.

Big agencies often come with high costs due to extensive overhead, slow processes, and impersonal client relationships. Freelancers, while flexible, typically lack the capacity, comprehensive skill sets, and consistent reliability required to handle complex projects effectively.

How Sizzle Central Fills the Gap

I provide personalized service combined with expert Shopify development. This approach ensures agility, responsiveness, and direct communication, eliminating unnecessary overhead. Solutions are tailored precisely to your brandā€™s specific growth aspirations and operational requirements.

Why Brands Choose Sizzle Central

Brands partner with Sizzle Central because of the exceptional value, enhanced agility, and reliable expertise. Working closely with an expert ensures transparency, efficient processes, and a deep commitment to your projectā€™s success.

Is Your Brand a Good Fit?

Sizzle Central best supports brands serious about growth, clear on their ecommerce objectives, and looking for advanced Shopify development tailored specifically to their needs. Ideal clients value direct, transparent communication and partnership.

Successfully Bridging the Gap

I can expertly address the agency gap, delivering the ideal balance between freelance flexibility and agency-level expertise. If you're seeking personalized, strategic Shopify solutions without excessive cost or complexity, let's talk about how we can work together.

Select clients I've worked with

Supercharge your customer accounts

Check out my app Profile Completer (for lack of a better name), which encourages customers to fill out the details of their account, and adds new fields to customer profiles.

Profile Completer uses a combination of account extensions, customer segments, and webhooks to enrich your customer data.

Add custom fields for account pages, display promotions, and integrate data collection with your existing workflows.

Profile Completer

Thoughts on Shopify, AI, and ecommerce

Rise of the QA Engineer

Rise of the QA Engineer

If you're building faster, you need to be testing faster too.

April 23, 2025

Big Brands Are Still Using Cheap Shopify Themes

Big Brands Are Still Using Cheap Shopify Themes

And it's a big problem.

April 16, 2025

From Merchant to Dev: Real-World Shopify Guidance

From Merchant to Dev: Real-World Shopify Guidance

Iā€™m starting this newsletter for ecommerce founders, operators, and digital leads at brands doing $5 to $20 million a year.

April 9, 2025

Join the mailing list for regular, and relevant Shopify insights

Get in touch

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info@sizzlecentral.com