Don
Human at the wheel, 10+ years of Shopify experience

Most brands don't need an agency dev team on call. They need someone who can move fast, understand their business, and ship high-quality Shopify work without the overhead.
That's exactly what I offer - senior-level Shopify expertise, accelerated by AI. I use modern tools to reduce development time and keep costs lean, without sacrificing code quality or user experience.
I work directly with founders, marketers, and ecommerce teams to deliver stores that are fast, flexible, and easy to manage.
Beyond builds, I step in as a fractional tech lead - helping scope and lead projects that move the business forward. I work closely with stakeholders and dev teams to align execution with strategy, ensure technical clarity, and keep projects on track.
Whether you need AI adoption, process improvements, or just a trusted technical partner, I plug in where I can create the most value.
Support
Common scenarios where I can help
You've Struggled to Find a Reliable Shopify Partner
You donβt need another agency. You need someone senior enough to understand your stack, fast enough to keep up, and trusted enough to work directly with your team or clients.
Fractional Tech Lead, Without the Bloat
You get senior-level Shopify expertise - no juniors, no handoffs. I integrate directly with your team, adapt to your workflow, and bring years of experience leading complex builds at top agencies. Trusted, efficient, and accountable.
Your Shopify Setup is Holding You Back
Your tech stack or process hasnβt scaled with the business. Youβre afraid to touch key parts of your theme/apps, and see that technical debt is slowing down launches.
Deep Technical Review, Focused on Outcomes
I audit your current theme, customizations, and development processes to identify bottlenecks, performance issues, and technical debt - then provide clear, actionable steps to get things back on track, fast.
You're Interested in AI, But Not Sure How to Use It
You know AI can boost development speed and reduce cost, but youβre not sure where it fits, or how to roll it out across your team without breaking things.
AI Workflow Enablement for Your Dev Team
Iβll help your developers safely integrate AI into their workflows. Youβll ship faster, build better, and stay ahead of the curve without compromising stability.
You Need a Developer Who Gets the Business Side
You want someone who can code, but also thinks like an owner. Someone who understands growth goals, team constraints, and what actually drives results.
Strategic Guidance, Not Just Code
I bring an owner's mindset to every project. Whether Iβm embedded in your sales process or advising on technical feasibility, I focus on outcomes that support your roadmap, margins, and customer experience.
Work
Select clients I've worked with
A.P.C. (U.S.)
We Make Websites
Support
Dev team lead
Public Clothing Company
We Make Websites
Custom Theme, Support
Dev team lead
Veronica Beard
We Make Websites
Support
Dev team lead
Jimmy Jazz
We Make Websites
Support
Developer
Westland Distillery
Harley Oliver x Shopped
Custom Theme
Dev team lead
Third Man Records
We Make Websites
Support
Dev team lead
Ride 509
We Make Websites
Custom Theme, Support
Developer, Project lead
Aarmy
We Make Websites
Custom Theme, Support
Developer
Brooklyn Bedding
We Make Websites
Support
Dev team lead
LFL Group
Little Rocket
Support
Build Manager, Developer
Mane Addicts
We Make Websites
Custom Theme, Support
Dev team lead
Lauren Conrad Beauty
We Make Websites
Custom Theme, Support
Developer
USP
Bridging the agency gap

Many founders, marketers, and ecommerce teams find themselves stuck between freelancers and large agencies - neither option fully meeting their needs. I help bridge that gap by providing senior-level Shopify expertise for businesses that are too complex for freelancers but not a fit for the cost and complexity of a large agency.
Most of the teams I work with generate between $5Mβ$25M in annual revenue. Theyβre growing fast, but donβt have time to manage unreliable freelancers or get bogged down in agency red tape. What they need is a partner who can think strategically, move quickly, and deliver production-ready Shopify work - whether that means shipping features, supporting the dev team, or helping scope new initiatives.
Working with me means fewer delays, fewer surprises, and more momentum. I collaborate closely with your team, bring clarity to technical decisions, and help you move fast - with the confidence that your Shopify foundation can scale with your business.
Is Your Brand a Good Fit?
You don't need a huge team, you need someone who gets it. I work best with teams who:
- Are growing fast and need reliable technical firepower
- Want senior-level execution without big-agency overhead
- Care about performance, quality, and maintainable code
- Value clear communication and strategic input
- Are exploring AI workflows or need guidance for their dev team
- Need a partner who can lead projects, not just take tickets
If this sounds like you, please book an intro call, it would be great to meet you!